Your environment can influence your color perception, too.
The lighting in the room
The background of the color you’re looking at
Altitude (thanks to reduced oxygen levels)
These factors can cause real problems at companies where getting color right is important:
Quality control issues
But all hope is not lost. Instead of relying on our eyes, mathematical equations exist to define colors in an objective way. There are also specialized devices that ensure the color you’re looking at matches the color you’re trying to achieve. Learn more about this here.
If you’re interested in drawing color inspiration from the objects around you, there are tools for that, too.
More industries rely on these equations and instruments than you might expect. It may seem obvious that color is important to companies in the textile and apparel industry, paint industry, and plastics industry. Here are a few industries you might not have expected: