Datacolor® showcases solutions for digital textile design at Adobe MAX

Media Contact:
Kellsey Turner
610-455-2769
datacolor@vaultcommunications.com

Datacolor® showcases solutions for digital textile design at Adobe MAX

Los Angeles, Calif. – (November 4, 2019) – Datacolor®, a global leader in color management technology, continues to collaborate with Adobe® by showcasing its latest solutions to help streamline digital textile design at Adobe MAX – The Creativity Conference from November 4-6, 2019 in Los Angeles, California.

“For nearly 50 years, Datacolor has pioneered innovative color management solutions, helping countless customers get color right, the first time,” said Diane Geisler, Vice President of Marketing for Datacolor. “Our project with Adobe is just one example of how we’re challenging ourselves to drive innovation even further through novel collaborations and ground-breaking projects. Our team is constantly exploring new industries where our portfolio of color solutions can dramatically improve design and production workflows.”

Datacolor’s collaboration with Adobe pairs the new Adobe Textile Designer plugin for Adobe Photoshop® with Datacolor’s ColorReaderPRO to accurately capture and preview color. The Adobe Textile Designer – currently in beta – streamlines the process for digitally designing textiles by allowing users to build and preview repeating patterns, define separations, work with colorways and keep every element editable in Photoshop until a design is print ready. Datacolor’s ColorReaderPRO, a professional color lookup tool, further shortens the design process by measuring any source of color inspiration in the real world, providing the three closest color standards and transferring the color data directly into Photoshop. Throughout the design process, designers can use the Datacolor SpyderX to calibrate their monitors to ensure accurate color representation on screen.

“When we set out to develop Adobe Textile Designer, our goal was to help streamline the print design process by addressing design challenges associated with repeating artwork,” said Mike Scrutton, director of print technology and strategy for Adobe’s Print & Publishing Business Unit. “The reaction to our latest solution has been overwhelmingly positive, and we are excited to further support designers through our collaboration with ColorReaderPRO to simplify the process of capturing inspiration color.”

To learn more, visit the “Design to Print Booth” in the Community Pavilion at Adobe MAX – The Creativity Conference or visit http://www.colorreader.datacolor.com/textile.

MAX: A Celebration of Digital Creativity and Innovation

MAX 2019 brings together some of the world’s most innovative and prolific creatives to share their stories with more than 15,000 people at the Los Angeles Convention Center, with hundreds of thousands more watching online. This year, MAX will feature musician Billie Eilish with Takashi Murakami who collaborated on Eilish’s animation-packed “you should see me in a crown” music video, director and producer M. Night Shyamalan, renowned photographer David LaChapelle and visual artist Shantell Martin. Emmy Award-winning writer and comedian John Mulaney hosts this year’s MAX Sneaks – a preview of technology innovation brewing in Adobe Research. The conference can be livestreamed at max.adobe.com starting on Monday, November 4 at 9 a.m. PT and on Tuesday, November 5 at 10 a.m. PT.

About Datacolor
Datacolor, a global leader in color management solutions, provides software, instruments and services to assure accurate color of materials, products, and images. The world’s leading brands, manufacturers and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right color for nearly 50 years.

The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography.