“Measuring effectiveness of marketing isn’t about comparing to industry benchmarks but looking back at your own history and seeing how far you have come.”
— Qian Eschbach
Qian’s role as Marketing Director is all about driving growth by increasing Datacolor’s brand awareness and generating demand for our color management solutions and services worldwide. She enjoys leading her team of passionate marketers to develop and execute marketing plans, measure ROI and leverage marketing technology to improve our efficiency and effectiveness.
Experience + Success
- 20+ years of marketing experience across a variety of industries
- Lead Datacolor during shift from event marketing to digital marketing
- Completed a Datacolor rebranding project
- Redefined Datacolor’s content marketing strategy and launched it’s B2B blog
- Relaunched Datacolor’s website to better support the user’s needs
