We Bring Trust, Reliability, and Color Expertise to You, So You Can Offer It to Your Customers

  • Keep customers coming back with easy ways to find, match, save, and dispense the perfect color every time.
  • Turn your store into a go-to color destination with technology that’s reliable, easy-to-use, and budget-friendly, trusted by thousands of stores.
  • Relax, knowing our dedicated team is here to support your success.

Color is what we love, and we’re here to help you nail it every time.

Color Matching Equipment

Spectrophotometers + Software

ColorReader Spectro

The ColorReader Spectro is a budget-friendly, ultra-portable spectro that delivers great color accuracy without a hefty price tag. Its compact design ensures easy use anywhere in your store, making it perfect even for the smallest paint departments. It’s also an ideal choice for stores looking to expand their paint services with a portable instrument.

The ColorReader Spectro makes offering precise color matching accessible for any store aiming to grow their paint business. Ultra-affordable color matching

  • Budget-friendly
  • Ultra-portable design
  • Accurate Color Matching
  • Compatible Benjamin Moore ColoRx Software
Datacolor 45G on auto leather seat


The Datacolor 45G is designed ideal for quickly and accurately matching colors anywhere in your store. Its sleek, compact, and portable design allows for easy handling, even in tight spaces. The Datacolor 45G is perfect for enhancing customer service with accurate and easy color matching.

  • Portable design
  • Paint lab-grade accuracy & reliability
  • Compatible with Benjamin Moore ColoRx software

Need help finding the solution for your store?

Request More Information

Color Reader Products

Boost your bottom line

Pair Benjamin Moore ColorReaders, powered by Datacolor, with the Benjamin Moore Color Portfolio App to find the closest color match to Benjamin Moore’s 3500+ paint colors. Use the Color Capture feature to take a picture using your camera phone to find the closest Benjamin Moore paint color. See how your color would look using the Photo Visualizer or, in real time, with the Video Visualizer.

  • Benjamin Moore ColorReader Pro – The perfect color device for the color pro on-the-go, see your color matches right on the device for the ultimate in ease and convenience.
  • Benjamin Moore Color Reader – Painting contractors, interior designers and other pros who work with color, rely on this tool for instant, precise color identification.
  • Benjmain Moore Color Match Tool – The DIYer’s go-to tool for simplifying paint color selection.

Dedicated Color Experts

We’re here to help you

Here to Help You Become Your Customers’ Go-To Paint Store

Datacolor isn’t just about innovative color technology; we’re all about giving you comprehensive support, including our easy-to-use eLearning module. With our expert team and accessible online training, mastering color matching becomes simple.

Ready to get color right?


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