Datacolor Announces Direct Sales Model and Organizational Update in Nordic Countries

Lawrenceville, NJ – April 5, 2023 – Datacolor, a leading provider of color management solutions, today announces a shift in its sales organization in the Nordic countries. Following the retirement of a long-term partner, Datacolor will transition from using agents to directly engaging with customers in Sweden, Norway, Finland, Denmark, and Iceland. This strategic move underscores Datacolor’s ongoing commitment to maintaining high customer satisfaction and staying closely connected to the market.

The decision to adopt a direct sales model aligns with Datacolor’s dedication to providing the same level of professionalism that their agent demonstrated over the past 25 years. To ensure seamless service support for customers, Datacolor has hired Marcus Lehto, who will continue to serve and support clients as he has done in previous years.

“Our move to a direct sales model in the Nordic countries, along with hiring the service team of our former agent, reaffirms our commitment to our customers. We aim to maintain our high support level and continue serving them with the same professionalism,” said Patrice Jaunasse, Executive Vice President of Sales and Support at Datacolor.

For more information on Datacolor’s products and services, visit https://www.datacolor.com/business-solutions/

About Datacolor
Datacolor, a global leader in color management solutions, provides software, instruments and services to assure accurate color of materials, products, and images. The world’s leading brands, manufacturers, and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right color for more than 50 years.
The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography. For more information, visit: www.datacolor.com.