Introducing RAL COLORREADER – Precise, Portable Color-Matching Tool for Professionals and Consumers

Lawrenceville, NJ (July 14, 2021) – Datacolor^®, a global leader in color management solutions, announced today the launch of its latest color tool, the RAL COLORREADER for professionals and consumers. Combining the renowned color legacy of RAL with the color management expertise of Datacolor, the RAL COLORREADER lets you scan the flat surface of any color to instantly find its precise RAL color match via its feature-rich companion app. In addition to providing accurate color matches, users can tap on their color match to find coordinating colors, conveniently organized into monochromatic, analogous, triad and complementary color palettes, simplifying and facilitating the color matching and coordinating processes.

For the professional, the RAL COLORREADER streamlines the workflow process, allowing architects, interior designers, and painters the ease and ability to accurately match paint colors right from the job site without having to remove wall samples and take them to the paint store. RAL COLORREADER also provides precise color data (CIE Lab, RGB, Hex, CMYK, LCH and LRV) for digital design work, allowing users to easily convert color matches to other palettes if needed.

With its compact size and ease of use, the RAL COLORREADER lets professionals and consumers capture color inspiration on-the-go, save it and share with staff, other design professionals, homeowners, friends and family. For easy access and reference, organize and label the saved color matches by job or by room, or create signature color palettes.

About Datacolor – Datacolor, a global leader in color management solutions, provides software, instruments and services to ensure accurate color of materials, products, and images. The world’s leading brands, manufacturers and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right color for over 50 years. The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography. For more information, visit: Datacolor.com

About RAL Colours – RAL is the applied language of color. With the RAL CLASSIC and RAL EFFECT color collection as well as the RAL DESIGN SYSTEM plus, RAL offers professional color users a wide-ranging selection of precise color samples. The range of RAL colors includes a total of 2,530 shades. With color charts, plastic standards and software products as well as color design and trend booklets, RAL products offer the ideal product for every design purpose. At the same time, it’s the common objective of RAL and its partners to develop principles for sustainable design and the impetus for the color language of the future. www.ral-farben.de