Benecke-Changshun partners with Datacolor to deliver high-quality materials for the World’s Leading Car Manufacturers

How do you stand out as a car manufacturer when there are an increasing number of similarities from one vehicle to the next? It’s all about the details.

When it comes to influencing consumer buying decisions, the vehicle interior and exterior appearance are as important as brand image. And color plays a starring role.

While the exterior color of a car is one way to make it stand out, most of us spend more time looking at the inside. After all, we tend to see our cars as more than a simple means of transport. In the United States alone, drivers spend an average of 11,498 hours in their vehicles each year, according to a report from the AAA Foundation for Traffic Safety.

As a surface specialist, Benecke-Changshun Auto Trim (Zhangjiagang) Co., Ltd. of Continental (hereinafter referred to as Benecke-Changshun Zhangjiagang plant of Continental) also views cars as more than a transportation method. Based on their unique development, production and design ability, the approach and commitment to the highest quality has made them a leading supplier of automotive interior.

Engineers are able to simulate color matching results in advance to speed up color matching efficiency.
Datacolor’s sophisticated matching capabilities provide more precise recipes, which enables them to respond to market feedback in a timely manner.
Ability to meet increasingly high customer expectations. Beyond getting color right for every detail, materials need to be environmentally friendly and reflect the characteristics of each brand

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A History of High-Quality Materials

Later in 2005, Benecke-Changshun Auto Trim (Zhangjiagang) Co., Ltd. was established as a joint venture between Continental AG and Jiangsu Changshun Group. The company leverages advanced technologies from Germany to design, develop and produce high-performance composite decorative surface materials. Many of its product series are used across hundreds of models of German, American, Japanese and Chinese OEMs.

Ensuring Premium Quality. Saving Cost and Time

To meet the high quality expectations of leading car manufacturers, Benecke-Changshun Zhangjiagang plant of Continental needs a reliable partner with the relevant expertise in color management and the highest quality standards.

For this reason, they chose to partner with Datacolor. They chose the Datacolor 800V Spectrophotometer (vertical mount) and Datacolor Match Pigment color matching software for its color development department to make recipe prediction and correction. With Datacolor’s unique color compensation and metamerism features, engineers are able to simulate color matching results in advance to speed up color matching efficiency.

Evolving with Datacolor

Moreover, Datacolor’s unique and sophisticated matching capabilities provide more precise recipes, which enables them to respond to market feedback in a timely manner

For its production control department, they also chose the Datacolor 800V Spectrophotometer (vertical mount) as well as the Datacolor Check3 portable spectrophotometer to consistently deliver accurate color data. These devices make color control easier, thus improving production efficiency and reducing costs and time.

Ready for the Future

As consumer expectations for high-quality automotive interiors increase, Benecke-Changshun Zhangjiagang plant of Continental is ready to meet them. Beyond getting color right for every detail, materials need to be environmentally friendly and reflect the characteristics of each brand. Together, Continental and Datacolor can provide solutions that meet these demands now and in the future.

Related Products

Learn more about other Datacolor color management solutions for the automotive industry.

Datacolor Spectro 1000 benchtop spectrophotometer.

Spectro 1000 Family

Spectro 1000 delivers the highest precision in Datacolor’s fleet of benchtop Spectrophotometers and is designed for high efficiency and confidence in color formulation and quality control.